Visual identity, version one.
Ink on parchment. One voice, one ramp, one system.
The brand kit is a single source of truth for color, type, spacing, elevation, motion, components, imagery, logo, and accessibility. It exists so that what you read about the system is the same file the components render from.
Files in this set: palette, typography, components, imagery, logo, accessibility. Each is a contract.
Palette
Editorial ink, with a hairline of warmth.
Anchored at hue 22 — a deep amber/oxblood ink — and carried across a 10-step ladder. The full ramp, the secondary palette, and the light/dark pairs (verified ≥ 4.5:1) live below.
Typography
One voice, one scale, one serif accent.
Inter carries the voice. Source Serif 4 does the editorial accent — pull quotes, captions, the "what you'll receive" voice.
Components
Token-driven, never per-component.
Buttons, inputs, cards, and nav all derive their surface, hairline, and shadow from the same token set. What you read in this kit is what you see on the page.
Apply the system
The same rules, applied to the rest of the product.
The brand kit is the system. The home, pricing, FAQ, and bundles are the worked example.